Why Nobody Can Find Your Small Business On Google
Google is the first stop for most online searchers (93% in fact) and if your small business isn't showing up on the first page of those search results, you're losing out on potential leads and new customers.
To make sure your business is being found, you'll need to produce helpful content that targets the right keywords and addresses your target audience's pain points and challenges. Your content should be informative and engaging, with context and depth to your topics. You should also aim to publish or refresh content regularly and consistently, whilst promoting your content through the most relevant channels.
Finally, don't forget to make the most of your Google Business Profile so that potential customers can find your company when they are searching for local businesses.
By following these steps, you'll be well on your way to getting your small business found on the first page of the Google search results.
The consequences of not appearing on the first page of Google
Not ranking on the first page of Google can be really dire for small businesses. Studies have shown that over 75% of users never scroll past the first page of results when they are searching for something online. This means that if your business is not appearing on the first page, you are missing out on a huge number of potential customers.
When you consider that 97% of consumers go online to find local services and products, it is clear that businesses need to focus on optimising their online presence for local search.
In addition, 93% of online experiences begin with a search engine and 61% of users say they are more likely to buy from a business that appears on the first page of the results.
It is therefore essential for businesses to ensure that they are doing everything they can to rank highly on Google search results.
How to make sure your business is being seen online
Small businesses can use a number of different tools and strategies to make sure they are appearing on the first page of Google. The most important thing is to make sure the content on your website is optimised for search engines. This means making sure your website is correctly coded, has good metadata, and features relevant keywords.
In addition, you should publish regular online content that makes use of keywords and optimised links. This can help to improve your ranking on Google and draw more potential customers to your business.
You're not producing helpful enough content!
One of the most important things to consider when creating content for your small business is whether it is actually helpful to your customers. If you are creating content that doesn't really speak to the needs or concerns of your target audience, you're unlikely to rank well on Google.
This means investing time and effort into understanding what problems your potential customers face, what challenges they might be experiencing, and how the content you create can help to address these issues
You also need to make sure your content is high-quality and engaging. This means producing content that provides real value to readers, rather than simply trying to rank for certain keywords or using spammy marketing tactics.
By engaging with your customers directly in this way, you'll be better able to showcase the value of your products or services and generate more leads as a result.
In order to produce the kind of content that will help you rank well on Google, you may need to invest time and effort into developing your skills as a writer or working with an experienced content marketer
You're not targeting the right keywords
In order to get found online, you need to make sure that you're targeting the right keywords. This means using keywords and phrases that your target audience is actually searching for, as well as closely related terms and variations of those words.
If you are using the wrong keywords, your content might not rank highly on Google and so won't be seen by potential customers. You should do extensive research into the types of words and phrases that people are actually using to search for products or services like yours.
There are a number of keyword research tools available to help you find the most relevant and popular terms in your industry. Once you've identified a few potential keywords, try using them in your content to see how well they perform.
You're not addressing the correct issues
Your content should not only be relevant to your target audience but also address the specific issues they're dealing with. This can include everything from common questions or concerns, pain points, and problems that your products or services can help solve.
When you're creating content for your website or social media channels, make sure that you take the time to really understand what your target audience is struggling with and what they need in order to improve their situation. By addressing these issues directly, you'll be better able to demonstrate how your products or services can make a difference in the lives of your customers.
Another way you can address the issues that are important to your target audience is to seek out customer feedback and testimonials. These can be a great way to show potential customers that you're solving the problems they care about in a real and tangible way.
Your content is not engaging or informative in Google's eyes
When it comes to online content, Google places a high value on things like engagement and relevance. This means that they don't just want to see you churning out content for the sake of it, but rather producing material that is informative, educational, or entertaining in some way.
To achieve this level of quality, make sure that your content is well-written and easy to understand. Use a friendly, conversational tone and avoid using industry jargon or overly technical language. Whenever possible, try to include images, videos, or infographics to break up your text and make your content more visually appealing.
You're not adding enough context or depth to your topics
In addition to being engaging and informative, your content should also be in-depth and comprehensive. This means going beyond the basics to provide your target audience with as much relevant information about your products or services as possible.
To achieve this level of depth, try writing longer-form blog posts that cover all aspects of your topic in detail, and include links to credible sources where your readers can find additional information if they need it. You can also create more comprehensive buyer's guides or product pages on your website that give your visitors everything they need to know about what you have to offer.
Your competition are writing more blog posts than you are
The bottom line is, that you'll need to write more blog posts than your competition if you want to rank on the first page of Google. The more you write, the more pages get indexed, and the more traffic you bring to your site.
You'll need to stay up-to-date with the latest trends in your industry and make sure that you're always aiming to surpass what your competitors are doing.
By devoting time and effort to creating high-quality, relevant content that leads users through the steps involved in addressing their issues, you should be able to build a strong online presence and start attracting more customers.
If you can provide value and help people solve their challenges, you'll be successful in attracting more traffic and ranking higher on search engine results pages. So don't be afraid to write more content than your competition - it could mean the difference between success and failure online.
You are not utilising the power of Google My Business (Google Business Profile)
Google My Business is one of the most underrated and under-utilised marketing tools out there, especially for small local service-based businesses.
GMB, which has been renamed Google Business Profile is a powerful tool for small and medium-sized businesses (SMEs). It allows businesses to manage their online presence and interact with customers. The platform is free to use and relatively simple to set up and manage. You'll want to take advantage of GMB to improve your business visibility online and attract more customers.
The bottom line is, don't miss out on this valuable opportunity to connect with your target audience online and promote your business. If you are strategic about how you use Google My Business, it can be an extremely powerful marketing tool that can help grow your business and take it to the next level. So make sure that you're taking full advantage of everything it has to offer!
You're not promoting your content enough
Just because you've created great content doesn't mean that people will automatically see it. In order to get your material in front of your target audience, you need to make a concerted effort to promote your content across all of your channels.
This includes things like sharing your content on social media, emailing it to your subscribers, or even running paid advertising campaigns. You can also encourage other websites in your industry to link to your content, which can help improve your search engine rankings and drive more traffic to your site.
You're not building relevant backlinks
Backlinks are links from other websites back to your own, and they play a big role in helping improve your search engine rankings. Google sees backlinks as a way to judge the quality and relevancy of your site, so the more high-quality backlinks you have pointing to your content, the better.
To get started, reach out to other businesses or websites in your industry and offer to write guest blog posts or create other types of content for them. You can also participate in online forums and leave comments on other people's blog posts with a link back to your website. Just make sure that you're only building links on high-quality websites that are relevant to your business.
If you're just getting started with marketing your business, it's nearly impossible to get your website to show up on the first page of Google. That's harsh, but it's also very true.
Google is constantly tweaking its algorithms, but if you focus on producing helpful and engaging content that targets the right keywords and addresses your audience's pain points, you'll eventually see your website start to climb the search engine rankings to page one.
Just remember to be patient and consistent as this is a long game strategy that gets real results.
Here are the actions you'll need to take:
1. Produce helpful and relatable content that Google with love.
2. Target the keywords your ideal audience are using.
3. Address your target audience's pain points and challenges.
4. Write informative and engaging content for Google.
5. Add context and depth to all of your topics.
6. Publish new content and refresh existing regularly and consistently.
7. Write more and better blog posts than your competition.
8. Utilise the power of your Google Business Profile.
9. Promote your content through relevant channels.
10. Steadily and consistently build high-quality backlinks.