PriorityFactor
1Dedicated Page for Each Service
2Internal Linking Across Entire Website
3Quality/Authority of Inbound Links to Domain
4Geographic (City/Town) Keyword Relevance of Domain Content
5Keywords in GBP Landing Page Title
6Quantity of Inbound Links to Domain from Locally-Relevant Domains
7Topical (Product/Service) Keyword Relevance Across Entire Website
8Volume of Quality Content on Service Pages
9Volume of Quality Content on Entire Website
10Keywords in Anchor Text of Inbound Links to Domain
11Diversity of Inbound Links to Domain
12Mobile-friendly/Responsive Website
13Quantity of Inbound Links to Domain from Industry-Relevant Domains
14Keywords in GBP Landing Page Headings (H1, H2, etc)
15Website's Degree of Focus on a Specific Niche
16Keywords in Titles Across Entire Website
17Keywords in Headings (H1, H2, etc) Across Entire Website
18Website Uses HTTPS by default
19Diversity of Anchor Text to Domain
20Physical Address in City of Search
21Quality/Authority of Inbound Links to GBP Landing Page URL
22Loadtime of Pages Across Entire Website
23Domain Authority of Website
24Keywords in Anchor Text of Inbound Links to GBP Landing Page URL
25Quantity of Inbound Links to Domain
26Sustained Influx of Links Over Time (rather than bursts)
27Internal Links TO GBP Landing Page from Other Pages of Website
28Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains
29Diversity of Inbound Links to GBP Landing Page URL
30Keywords in Domain Name
31Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations
32Sustained Output of Content Over Time (rather than bursts)
33Click-Through Rate from Search Results (General)
34Loadtime of GBP Landing Page
35Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains
36Business Title in Anchor Text of Inbound Links to Domain
37Internal Links FROM GBP Landing Page to Other Pages of Website
38Prominence on Key Industry-Relevant Domains
39Reference to Location Specific Entities on GBP Landing Page
40Volume of Searches for Business Name
41Keywords in URLs Across Entire Website
42Keywords in GBP Landing Page URL
43Diversity of Anchor Text to GBP Landing Page URL
44Authority of Third-Party Sites on Which Reviews are Present
45Volume of Content on GBP Landing Page
46Business Title in Anchor Text of Inbound Links to GBP Landing Page URL
47Proximity of Address to the Point of Search (Searcher-Business Distance)
48HTML NAP Matching GBP NAP
49Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)
50Keywords in Text Surrounding Links to Domain
51Presence of XML Sitemap
52Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)
53Presence of Outbound Links to Authority Topically Relevant Sites
54Quantity of Inbound Links to GBP Landing Page URL
55Presence of Business on Expert Curated Best of and Similar Lists
56Quantity of Citations from Locally-Relevant Domains
57Diversity of Third-Party Sites on Which Reviews are Present
58Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)
59Quantity of Citations from Industry-Relevant Domains
60Page Authority of GBP Landing Page URL
61Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
62Keywords in Image ALT attributes Across Entire Website
63Unlinked Brand Mentions
64NAP in Schema/JSON-LD on GBP Landing Page URL
65Quality/Authority of Structured Citations
66Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)
67High Numerical Google Ratings (e.g. 4-5)
68Quantity of Reviews on Industry-Specific Sites
69Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)
70Keywords in Image ALT attributes on GBP Landing Page
71Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)
72Keywords in GBP Business Title
73Keywords in Text Surrounding Links to GBP Landing Page
74Primary GBP Category
75Proper Category Associations on Aggregators and Tier 1 Citation Sources
76Quantity of Structured Citations (IYPs, Data Aggregators)
77High Numerical Third-Party Ratings (e.g. 4-5)
78Keywords in Image Filenames Across Entire Website
79Enhancement/Completeness of Citations
80Keywords in Image Filenames on GBP Landing Page
81Proximity of Address to Centroid
82Keywords in Third-Party Reviews
83Positive Sentiment in Review Text
84Consistency of Citations on Other Citation Sources
85Keywords in GBP Landing Page Meta Description
86BBB Accredited
87Sustained Influx of Reviews Over Time (rather than bursts)
88Quantity of Native Google Reviews (w/text)
89Keywords in Meta Descriptions Across Entire Website
90Length of Dwell Time on GBP Landing Page
91High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)
92Recency of Reviews
93Embedded Google Map for Location on GBP Landing Page
94Quality/Relevance of Photos
95Keywords in Native Google Reviews
96Verified GBP
97Completeness of GBP
98Presence of "Website mentions" Justifications in Local Search Results
99Additional GBP Categories
100Quantity of Photos with Google Vision-AI Labels Matching Keywords
101Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)
102Age of GBP
103Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products
104Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)
105Matching Google Account Domain to GBP Landing Page Domain
106Clicks to Call Business
107Length of Dwell Time on GBP
108Presence of "Provides" Justifications in Local Search Results
109Driving Directions to Business Clicks
110Presence of Review Justifications in Local Search Results
111Proper Placement of the Map Pin
112Quantity of Positive Google Review Attributes
113Local Area Code on GBP
114Removal of spam listings through spam fighting
115Quantity of Native Google Ratings (no text)
116Quantity of Photos in General on GBP
117Quantity of Products on GBP
118Quantity of Services Performed in Google Reviews
119In-store visits tracked by Android or Google Maps Mobile app location detection
120Presence of Owner Responses to Most Reviews
121Quantity of Bookings Through Google Booking Partners
122Comprehensive Google Q&A Section with Owner-Seeded FAQs
123Presence of Google Posts Justifications in Local Search Results
124Proper Hours Set on GBP
125Frequency of Google Posts Posted
126Presence of Crowd Sourced Attributes
127Presence of GBP Services
128User Added Attributes in GBP
129In-store visits tracked by third-party beacon or location detection technology
130Quantity of Transactions Identified Through Credit Card Partners
131Setting Service Areas in GBP
132Keywords in Owner Responses to Reviews
133Quantity of Messages Through Google My Business Messaging
134Keywords in GBP Services
135Sum of Transactions Identified Through Credit Card Partners
136GBP Booking Feature is Enabled
137Keywords in Google Posts
138Presence of Appointment URL
139Trusted Photographer / Google Business View Photography
140Keywords in GBP Description
141Keywords in GBP Products
142Presence of "Identifies as" Attributes on GBP
143Quantity of Questions Asked in Google Q&A
144Quantity of Videos on GBP
145Number of Bookings Through GBP Booking Feature
146GBP Messaging Feature is Enabled
147Keywords in Google Q&A
148Quantity of Google Posts Posted
149Geo-tagged Photos Uploaded to GBP