Google Business Profile
Ranking Factors

Ladder To Local SEO Services Rushden Northampton

PriorityFactor
1Primary GBP Category
2Keywords in GBP Business Title
3Proximity of Address to the Point of Search (Searcher-Business Distance)
4Physical Address in City or Town of the Search
5Removal of spam listings through spam fighting
6High Numerical Google Ratings (e.g. 4-5)
7Additional GBP Categories
8Quantity of Native Google Reviews (w/text)
9Verified GBP
10Proximity of Address to Centroid
11Keywords in GBP Landing Page Title
12Completeness of GBP
13Sustained Influx of Reviews Over Time (rather than bursts)
14Dedicated Landing Page for Each Service
15Keywords in GBP Landing Page Headings (H1, H2, etc)
16Proper Placement of the Map Pin
17Geographic (City or Town) Keyword Relevance of Domain Content
18Internal Linking Across Entire Website
19Quantity of Inbound Links to Domain from Locally-Relevant Domains
20Recency of Reviews
21Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains
22Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)
23HTML NAP Matching GBP NAP
24Internal Links TO GBP Landing Page from Other Pages of Website
25Quality/Authority of Inbound Links to Domain
26Quality/Authority of Inbound Links to GBP Landing Page URL
27Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains
28Age of GBP
29Keywords in Anchor Text of Inbound Links to GBP Landing Page URL
30Volume of Searches for Business Name
31Topical (Product/Service) Keyword Relevance Across Entire Website
32Quantity of Inbound Links to Domain from Industry-Relevant Domains
33Volume of Quality Content on Service Pages
34Keywords in Native Google Reviews
35Reference to Location Specific Entities on GBP Landing Page
36Website's Degree of Focus on a Specific Niche
37Keywords in Anchor Text of Inbound Links to Domain
38Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations
39Positive Sentiment in Review Text
40Quantity of Native Google Ratings (no text)
41Mobile-friendly/Responsive Website
42Business Title in Anchor Text of Inbound Links to GBP Landing Page URL
43Proper Category Associations on Aggregators and Tier 1 Citation Sources
44Quantity of Citations from Locally-Relevant Domains
45Internal Links FROM GBP Landing Page to Other Pages of Website
46Authority of Third-Party Sites on Which Reviews are Present
47Diversity of Inbound Links to GBP Landing Page URL
48Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)
49Click-Through Rate from Search Results (General)
50Diversity of Inbound Links to Domain
51Prominence on Key Industry-Relevant Domains
52Keywords in Titles Across Entire Website
53Loadtime of GBP Landing Page
54Volume of Quality Content on Entire Website
55Driving Directions to Business Clicks
56Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)
57Clicks to Call Business
58Keywords in Headings (H1, H2, etc) Across Entire Website
59Website Uses HTTPS by default
60Quantity of Inbound Links to Domain
61Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)
62Business Title in Anchor Text of Inbound Links to Domain
63Diversity of Anchor Text to GBP Landing Page URL
64Quantity of Citations from Industry-Relevant Domains
65Quantity of Positive Google Review Attributes
66Quantity of Inbound Links to GBP Landing Page URL
67High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)
68Diversity of Anchor Text to Domain
69Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)
70Keywords in GBP Landing Page URL
71Volume of Content on GBP Landing Page
72Domain Authority of Website
73In-store visits tracked by Android or Google Maps Mobile app location detection
74Quality/Authority of Structured Citations
75Presence of "Website mentions" Justifications in Local Search Results
76Keywords in Domain Name
77Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
78Quantity of Reviews on Industry-Specific Sites
79Loadtime of Pages Across Entire Website
80Page Authority of GBP Landing Page URL
81Presence of GBP Services
82Quality/Relevance of Photos
83Enhancement/Completeness of Citations
84Presence of "Identifies as" Attributes on GBP
85Proper Hours Set on GBP
86Diversity of Third-Party Sites on Which Reviews are Present
87Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)
88Sustained Influx of Links Over Time (rather than bursts)
89Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)
90Quantity of Structured Citations (IYPs, Data Aggregators)
91Presence of Business on Expert Curated Best of and Similar Lists
92Presence of Review Justifications in Local Search Results
93Quantity of Photos with Google Vision-AI Labels Matching Keywords
94High Numerical Third-Party Ratings (e.g. 4-5)
95Keywords in URLs Across Entire Website
96Presence of "Provides" Justifications in Local Search Results
97Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)
98NAP in Schema/JSON-LD on GBP Landing Page URL
99Local Area Code on GBP
100Keywords in Third-Party Reviews
101Unlinked Brand Mentions
102Keywords in Image ALT attributes on GBP Landing Page
103Keywords in Text Surrounding Links to GBP Landing Page
104Consistency of Citations on Other Citation Sources
105Sustained Output of Content Over Time (rather than bursts)
106Quantity of Photos in General on GBP
107Presence of Crowd Sourced Attributes
108Keywords in Text Surrounding Links to Domain
109Length of Dwell Time on GBP
110Keywords in GBP Services
111Presence of Owner Responses to Most Reviews
112Quantity of Services Performed in Google Reviews
113Presence of Outbound Links to Authority Topically Relevant Sites
114User Added Attributes in GBP
115Embedded Google Map for Location on GBP Landing Page
116Keywords in Image ALT attributes Across Entire Website
117BBB Accredited
118Keywords in GBP Landing Page Meta Description
119Length of Dwell Time on GBP Landing Page
120Keywords in GBP Products
121In-store visits tracked by third-party beacon or location detection technology
122Quantity of Bookings Through Google Booking Partners
123Presence of XML Sitemap
124Comprehensive Google Q&A Section with Owner-Seeded FAQs
125Matching Google Account Domain to GBP Landing Page Domain
126Keywords in Image Filenames on GBP Landing Page
127Setting Service Areas in GBP
128Quantity of Messages Through Google My Business Messaging
129Presence of Google Posts Justifications in Local Search Results
130Quantity of Products on GBP
131Keywords in Meta Descriptions Across Entire Website
132Frequency of Google Posts Posted
133Number of Bookings Through GBP Booking Feature
134Presence of Appointment URL
135Keywords in Google Posts
136Quantity of Videos on GBP
137Keywords in Image Filenames Across Entire Website
138Trusted Photographer / Google Business View Photography
139Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products
140Quantity of Google Posts Posted
141GBP Booking Feature is Enabled
142Quantity of Transactions Identified Through Credit Card Partners
143Quantity of Questions Asked in Google Q&A
144GBP Messaging Feature is Enabled
145Keywords in Google Q&A
146Sum of Transactions Identified Through Credit Card Partners
147Keywords in Owner Responses to Reviews
148Keywords in GBP Description
149Geo-tagged Photos Uploaded to GBP